By Richard Stim, Stephen Elias
Logos -- the names and emblems that determine your small business, model and items on the market -- are very important resources you'll want to opt for rigorously, then vigilantly shield. you could shield:
business names
product names
product packaging
logos
slogans
domain names
anything that identifies your organization, services or products!
With Trademark , you get the main up to date details you want to protect your creations. the best way to:
choose marks that rivals can't copy
search for different marks that will clash with yours
register a reputation or different mark
protect and preserve your marks' criminal strength
understand and unravel disputes outdoor the court docket
Thoroughly up-to-date, the ninth variation of Trademark presents the most up-tp-date details on domains, adjustments to trademark statutes and case legislation, and the newest registration tactics.
Read or Download Trademark: Legal Care for Your Business & Product Name PDF
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Extra resources for Trademark: Legal Care for Your Business & Product Name
Sample text
Some examples of products that may have nonfunctional design features are furniture, automobiles, sweaters, and notebooks. If the design features of any of these items become well established as means of identifying their sources, and are nonfunctional, they may qualify as protectible trade dress. Wal-Mart v. Samara: The Supreme Court Makes It Difficult to Protect Product Designs In Wal-Mart Stores, Inc. v. Ct. Ed. 2d 182 (2000), the Supreme Court ruled that product designs, like colors, are not inherently distinctive.
A mark that is similar to another only in sound, appearance, or meaning is still similar and therefore likely to confuse potential customers. However, the weaker the original mark is, the less concerned the courts will be about possible Chapter 1 | A TRADEMARK PRIMER | 29 customer confusion and the more acceptable changes in appearance, sound, or meaning will be as a way to distinguish one ordinary mark from another. Even if two marks are exactly the same, customer confusion will not be likely and infringement won’t occur if the goods or services identified by the marks aren’t related in some way.
Fictitious Business Name or Assumed Name Registration In all states, any person who uses a trade name other than his or her surname, and any organization that goes by a name other than the last names of the owners, must register the name with the state or county as a fictitious or assumed name. 40 | Trademark: Legal Care for your Business & Product Name This process, which is analogous to a corporate filing with the state, usually means paying a fee and filing with the county clerk a certificate that states who is doing business under that trade name.