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In these areas, the authors probably push their metaphor of the map a little far, but their maps lie behind the organisation of many of the chapters in this book. What is more, mapping cyberspace can draw upon centuries of practice cognising physical space to help us cognise cyberspace: It is clear that space and geography continue to matter, and in some senses they have taken on more importance. Cyberspace is inherently spatial. Its adoption and utility are founded on its spatial qualities…Moreover, its form and modes of operation are largely built on foundations that often depend on spatial metaphors and spatialisations.

In such situations, new technology is affected by economics, government policy and consumer trends. In their introductory essay to The Handbook of New Media (2002), Leah Lievrouw and Sonia Livingstone outline some of the main approaches to the study of new media that include sociology (such as Daniel Bell’s arguments around ‘post-industrial society’), social psychology, political economy, management and communication theory, and cultural studies as well as more traditional approaches based on systems engineering and analysis.

The first real boom for mass-media technology was in the period 1880 to 1930 which saw, among other developments, the growth of photography, cinema, radio and cheap printing, but which has also been surpassed by the post-Second World War boom, in particular during the 1980s. Combined with deregulation, eight new important technologies entered the mainstream in the 1980s and 1990s—video, CD, DVD, mobile communications, cable, satellite, teletext/videotext and online databases —of which only videotext (familiar to most in the UK via Teletext) did not enjoy widespread global support.

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