By Ed Paulson
An insider unearths the middle innovations at the back of Cisco's exceptional good fortune
Most savvy company observers agree that the foremost part in Cisco's out of the ordinary progress has been their unwavering dedication to increasing their product line via competitive acquisitions. for the reason that 1995, the ''New Goliath,'' as Cisco is understood during the enterprise and finance groups, has obtained greater than sixty businesses. during this groundbreaking booklet, a Silicon Valley veteran, Ed Paulson, makes use of his robust connections to Cisco's administration to bare the M&A gospel in response to Cisco.
Paulson explores how Cisco has used acquisitions to stick sooner than its rivals, analyzes their innovations and confirmed tools for incorporating new businesses seamlessly, definitely, and profitably. Paulson finds the center piece of Cisco's acquisition strategy-one that's company-focused, culturally suitable, and keeps employees. He examines how Cisco executives make certain if a objective corporation is suitable with Cisco's company tradition and strategic outlook and describes the extreme lengths to which those executives will visit achieve the loyalty of got humans. This e-book information the Cisco method and illustrates the way it could be utilized to businesses throughout industries.
Ed Paulson (Chicago, IL) is President of expertise and Communications, Inc., a enterprise and expertise consulting company and a traveling professor at DePaul University's tuition for brand spanking new education. he's a Silicon Valley veteran with greater than 20 years of expertise and the writer of various enterprise and expertise books, so much lately, The know-how M&A Guidebook (Wiley: 0-471-36010-4).
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Extra info for Inside Cisco: The Real Story of Sustained M&A Growth
Example text
The only son of the family, John Chambers had to struggle with school because of dyslexia; but instead of giving in to the condition, he decided to work his way to academic success. He did just that by spending more hours studying than his peers, and eventually worked his way through undergraduate school and then law school at West Virginia University. To me this says something about Chambers, the man, and his intense competitive nature. A number of dyslexic people I have known chose fields that did not require much reading, such as art, photography, video production, and other graphically oriented professions working with images instead of words.
FROM INSIDE CISCO In a merger of equals, you stand a very good chance of stalling out both companies. . 11 —John Chambers, commenting on the dangers associated with a merger of equals “Resistance Is Futile—You Will Be Assimilated” Just as the value of any business is substantially determined by its future ability to generate a profit, so is the value of an acquisition. Otherwise the acquired company is simply worth what it historically brought to the table at the time of the acquisition. Cisco makes a purchase with the complete belief and knowledge that the value of the acquisition is substantially based on the target’s future potential as a part Cisco.
This provided a market foothold on which smaller companies like Wang and Digital 49 CCC-Paulson 1 (1-86) 8/17/01 11:25 AM Page 50 Chapter 3 The Company That Sandy, Len, Don, John, and John Built Equipment Corporation (DEC) could enter the market, eventually growing to substantial sizes in their own rights. This shift from IBM can be construed in some ways as having opened the door for any number of smaller companies—including, eventually, Cisco—to enter the marketplace, taking business away from IBM.