By Lars Lindberg Christensen
This hands-on consultant deals useful suggestion on all facets of technological know-how communique. It incorporates a tightly interwoven textile of concerns: product forms, goal teams, written conversation, visible conversation, validation methods, practices of effective workflow, distribution, promoting, advertisements, and masses extra. tremendous useful, the advisor offers the required "shortcuts" to supply outreach items of top of the range. All techniques are defined with basic phrases and illustrative examples whereas fee lists and brief "to-the-point" overviews allow fast development and speedy effects. New technological know-how communicators in addition to professional presenters will locate this consultant either necessary and inspirational.
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Extra info for The Hands-On Guide for Science Communicators: A Step-by-Step Approach to Public Outreach
Example text
Com THE PART I I PRODUCTION 27 THE PRODUCTION CHAIN 4. OVERVIEW OF THE PRODUCTION CHAIN The production phases for a typical science communication product, whether a press release, a brochure or a CD-ROM, follow a very similar pattern. In this chapter a brief overview of the individual steps is given and in subsequent chapters the most important steps are treated in more detail. A typical production sequence can be perceived as a chain with a number of links. The individual links in the production chain will be discussed below.
When? Where? Who? Why? and How? • Scan the current scientific literature on the topic. • Review your own writing on the topic. com/ . html) which has access to references to (nearly) all relevant literature and in many cases the full articles as PDF files (although some journals demand payment). org/wiki/Wikipedia ). There is no doubt that the web plays an ever more important role for science communicators in the research phase. Dumlao & Duke (2003) has made a clear and rigorous study of the use of the web and email as research tools among science writers.
9% 4. Support Space Telescope-European Coordinating Facilities. • Number of products: newsletters, scientists’ 4% Train and publish: Be a recognised science communication training facility for students, other communicators and for scientists. • Number of students trained; • Number of science communicators trained; • Number of scientists trained; • Number of reports and scientific 2. Want-to-haves 5. on the web and in printed form. 12% brochures etc. Seamless, fast, searchable, well-tagged and maintained.