By Shawn P. McCarthy
A tactical box advisor to the panorama of the e-business worldThe artwork of .Combat examines the inner workings of either the high-tech global and the web company improvement approach, supplying a blueprint for navigating the complicated terrain. normal sunlight Tzu's The artwork of warfare for the e-business global, this guide expands to hide such things as constructing on-line logistics to win battles, getting ready long term process and researching the recent target of frictionless commerce—leveraging the net to squeeze out inefficiencies. Required studying for everybody making their means within the e-business global, this ebook is laced with strategies and genuine examples of procedure in motion. the way to appraise a looming e-commerce go through the standards of politics, weather, terrain, commander, doctrine, and imaginative and prescient. aggravate your rivals and locate their vulnerable issues (Scott McNealy of solar Microsystems hired this tactic in his dealings with Hewlett-Packard).The writer is a brilliant author and company advisor who attracts on his adventure at Lycos and with consumer businesses in addition to interviews with leaders. This e-book may have complete help from his organisation, Lycos, Inc., together with an internet site at the Lycos community that includes classes from the book.Shawn P. McCarthy (New York, manhattan, and l. a., CA) is a Product supervisor and developer at Lycos, Inc. He additionally consults on web company improvement matters for Fortune 500 businesses. McCarthy contributes to the Washington publish and is a customary speaker at meetings akin to MacWorld, net global, and Comdex.
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Their efforts resulted in an enormous visitor dropout rate because pages loaded slowly and many customers didn’t have the plug-in software necessary to view the 3-D images. The original idea was to target Web-savvy customers, so Boo assumed speed and plug-ins weren’t an issue. But they misjudged the terrain. The original effort ended in bankruptcy, and the site was shuttered. The name was sold, and the site now lives on with a much more plausible design. qxd 3/12/01 3:17 PM Page 14 basic training 4.
Such companies are sometimes able to build business development and marketing momentum by operating outside the traditional channels, but expenses still rack up fast. For example, CNET took a risk in the mid-1990s when it decided to capture a huge audience looking to download software. Comyns said the company studied CompuServe usage patterns during that era and discovered that one-third of people’s time online was spent looking for and downloading software. This was an underserved market. CNET searched for a download resource and found it in Yugoslavia.
KPMG International working with Benchmarking Partners recently defined four types of e-commerce companies. Where does your company fall on this scale? • Players are those who are active in e-commerce and consider e-commerce projects to be highly important. Chemical, consumer goods, and retail industries are often players. Mostly, the top players are companies whose products are considered commodities. They’re forced to use the Net to gain every possible advantage, to shave points off their costs and improve their supply chain.