By Alfred D. Chandler Jr.
Shopper electronics and desktops redefined lifestyles and paintings within the 20th century. In Inventing the digital Century, Pulitzer Prize-winning enterprise historian Alfred D. Chandler, Jr. strains their origins and world wide improvement. From electronics top mover RCA within the Twenties to Sony and Matsushita's dramatic upward thrust within the Seventies; from IBM's dominance in machine know-how within the Fifties to Microsoft's lovely instance of the construction of aggressive virtue, this masterful research is vital analyzing for each supervisor and pupil of know-how.
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Additional resources for Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a new preface (Harvard Studies in Business History)
Sample text
During the 1970s royalties from consumer electronics patents reached $100 million a year. The profits from such licensing may have deterred RCA from building plants or even marketing aggressively abroad. Government contracts dropped off after 1945, but with the coming of the cold war, RCA’s government business boomed. These contracts pulled the RCA Laboratories even further away from research on radio-related products. For example, RCA joined with GE and Bendix to build radar for the SAGE air defense project (mentioned in chapter 4).
In the words of Rupert Maclaurin, RCA by 1928 “had thus established a strong position in all major branches of the radio industry, and an RCA license was considered essential for the manufacturing of any Consumer Electronics: The United States | 21 up-to-date set or modern vacuum tube. S. radio industry. But as yet it did not have its own integrated learning base. Sarnoff’s Drive for Integration and Independence After 1926 Sarnoff focused on freeing RCA from the control of GE and Westinghouse so that RCA could become a fully integrated industrial enterprise.
Thus for Sarnoff, the primary attraction of the acquisition was the critical set of facilities that Victor offered. These included its impressive manufacturing facilities in Camden, New Jersey, and its long-established worldwide sales and distribution organization for phonographs and records operated by full-line 22 | Inventing the Electronic Century subsidiaries in Britain, Canada, Latin America, and Japan. Through this acquisition then, RCA entered the only preelectronic sector, a sector dominated since the turn of the century by Victor and one other American company, Columbia Phonograph.