By Eldar Bråten
Embedded Entrepreneurship examines the significance of cultural which means within the production and usage of financial worth. The authors show that micro-scale entrepreneurship in Insular Southeast Asia is culturally embedded, and recommend theoretical convergences among financial anthropology and monetary sociology.
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Extra info for Embedded Entrepreneurship: Market, Culture, and Micro-Business in Insular Southeast Asia
Example text
Credit is, naturally, an important element in business, as are the costs of social obligations in neighbourhood relations. Bråten’s case even suggests that non-market forms of sociality may become templates for the reorganisation of business ventures. Given this heterogeneity in the social involvements of economic actors, it is hard to defend theoretical perspectives that in effect reduce the social to a uniform logic, that attempt to ‘boil down’ the variability to underlying universalist principles.
My overall ambition is to explore ways in which the production and distribution of batik is woven into ethnic, interethnic and global relations. More specifically, my focus will be on the social and cultural assets of the producers and dealers. I will not go into particulars of their financial management, but concentrate on the way in which they ‘inhabit’ and develop their niches in the tourist market, how this takes place through the development and utilisation of particular skills, modes of sociality, and network positions.
The totality comprises all the social and discursive domains within which identity is made relevant, seen in their political and macroeconomic manifestation as well as in generalised features of family and neighbourhood. The specificity, on the other hand, opens up a vast variation in experience within each ethnic group. To take a few examples, Malay village people in the state of Kelantan live in an environment where they make up more than 90 per cent of the local population, while Malays, as mentioned above, are a demographic minority in Penang.