By Julia Christofor, Tobias Kollmann
With the continued dispersion of the worldwide electronic community and function advancements of data and conversation applied sciences, resource-poor start-ups with on-line enterprise versions have emerges in huge numbers. those organizations may be able to set up their competitve merits throughout their state forums early of their life-cycle and interact in overseas trade at a quick speed. A elevated immediacy among the companies and the glabally obtainable patron is saw.
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Additional info for Antecedents of Venture Firms' Internationalization: A Conjoint Analysis of International Entrepreneurship in the Net Economy
Licensing: A license, enabling the recipient firm to proprietary rights, is issued to a company in the foreign country. , 2000, p. 154). A prominent example of licensing as a market entry form is that of Coca-Cola, which issue Coca-Cola licenses to local bottling companies. These firms then produce according to the secret recipe, fill bottles and cans, and distribute under the Coca-Cola trademark, using their local knowledge of the market and industry. However, Coca-Cola as the license issuer is, in particular cases, a contracting partner in the license recipient companiestherefore, gaining more control and insights into its operations (Kutschker and Schmid, 2004, p.
4. 2. 2. 3. 1. 2. 3. 5. Directions for Future Research Structure of the study In part 7 the obtained cluster solution is described. First, the cluster characteristics are identified by measuring the t-value and by describing the weights of the active cluster variables for each group. To this end, the members of each group are characterized based on the active cluster variables, which are the dimensions of entrepreneurial orientation: Risk-taking, proactiveness and innovativeness. Descriptions of the cluster members based on the cluster characteristics and the corresponding internationalization propensity preference models then follow.
Market-related criteria adhere to the primary goal of maintaining or establishing a new market, by the transfer of the competitive advantage into the new market. Due to different industry-life- 9 10 11 Market entry strategy and internationalization strategy will be used synonymously in the following. Market entry strategies are largely discussed in the international management literature, however, the question of choosing a market to process is also a dominant topic in the international marketing literature (Meffert and Bolz, 1998).