Download Strategic Storytelling: How to Create Persuasive Business by Dave McKinsey PDF

By Dave McKinsey

“Strategic Storytelling” is a whole consultant to making persuasive company displays. in keeping with extensive learn of shows constructed via major administration consulting corporations, this step by step playbook indicates you ways to craft tales utilizing confirmed narrative frameworks, layout data-driven slides, and grasp your verbal and non-verbal supply.

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Additional info for Strategic Storytelling: How to Create Persuasive Business Presentations

Sample text

The title slide (Figure 7-1) makes it crystal clear that audience members should expect to see a robust, ten-year projection of US mail volumes (and hopefully not much more). The overall architecture of the presentation is as follows:8 • Act I: Objectives and approach • Act II: Results (and benchmarks from other global posts) • Act III: Implications Figure 7-2: BCG’s USPS presentation slide #1 Slide #2 (Figure 7-3) outlines the overall objective of projecting base case mail volumes to 2020. The approach BCG used is typical of best-practice strategy consulting engagements and includes quantitative and qualitative insights gleaned from internal and external sources.

At least as I type these words, the McKinsey forecast is, if anything, highly conservative. Said another way, the complication facing the United States Postal Service is truly catastrophic. Here, at the end of Act II of our strategic story, our protagonist, USPS profitability, teeters precariously at the edge of a cliff. The recommendations the organization chooses to apply from the upcoming resolution section have existential consequences; in order to survive, the USPS needs to fundamentally change how it makes and spends money.

Said another way, the complication facing the United States Postal Service is truly catastrophic. Here, at the end of Act II of our strategic story, our protagonist, USPS profitability, teeters precariously at the edge of a cliff. The recommendations the organization chooses to apply from the upcoming resolution section have existential consequences; in order to survive, the USPS needs to fundamentally change how it makes and spends money. In Act I, the USPS – our hero – was struggling with financial losses stemming from e-Diversion, recession, retirement health benefit funding, and limited flexibility in reducing costs.

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