By John Simmons
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Additional info for Room 121: A Masterclass in Effective Business Writing for the Modern Age
Example text
The Museum has agreed to be partners with our writing group 26 on this project, which explores the inspiration provided by objects. The curator of the British Galleries at the V&A will choose 26 objects; then we’ll ask 26 writers to respond to those objects in a personal way, using exactly 62 words. The results will be revealed in the autumn as part of the London Design Festival. The idea started with Rob Self-Pierson’s suggestion, ‘Let’s see if the National Gallery might be interested in us writing about 26 of their paintings’.
They’re everywhere, a shorthand for everything, and they use none of the currency of normal human exchange — concrete ideas, emotions, metaphors, tangible images of people doing things. Try wringing an image or a feeling from sustainability. It simply doesn’t work. So you’re left with something whose real meaning, if you can be bothered at all, you have to delve for. Microsoft’s press release falls into this trap. It might sound good but it veers towards abstraction and tells you practically nothing.
I was there because they recognised the need to bring their language into the 21st century, particularly at the point of contact with their 20,000 plus members; although Unchained Jamie to John Room121 30 since they are also the regulator for their profession, the poor folk in the membership team lead a schizophrenic existence, wearing customer service smiles one moment and traffic warden frowns the next. But the will to change was there. My small group worked hard to dust away the cobwebs, cast off the shackles of a century or more of institution-speak.