By Shel Holtz
We all know concerning the web so one can marketplace and promote, but few companies have skilled even a fragment of the Net's energy for actual public family members. This advisor, with step by step directions and motion plans, explains the way to behavior powerful and measurable PR on the web.
Read or Download Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! PDF
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Additional info for Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
Sample text
Crisis Communication 198 Fundamentals of Crisis Communication The Role of the Internet in a Crisis Guidelines for Internet Crisis Planning Measurement Conclusion 12. Going Directly to the Public 224 The Filters of Traditional Media Opportunities for Direct Communication Principles of Direct Communication Measurement Conclusion 13. Measuring the Effectiveness of Your Online Efforts 233 Measuring the Web's Impact on an Integrated Campaign Recording New Customers or Clients Measuring the Internet's Impact on Audience Behavior Measuring How the Internet Affects Media Coverage Identifying New Audience Members to Target Integrating Multiple Measurement Techniques Saving Money and Increasing Target Audience Contact Conclusion Appendixes 247 Appendix A.
We can argue how realistic this suggestion is, but there is no doubt that getting the attention of our audiences will be a challenge of monumental importanceanother reason to learn how to use the Internet strategically. This issue is addressed further in Appendix C. Page 16 omy of significance in human history was the agricultural economy, whose key production elements were land and labor. When machines began replacing the work of humans a few hundred years ago, the industrial economy was born and capital was added to land and labor to create a triumvirate of primary production elements.
Government Relations 148 Setting Objectives Regulated Businesses Government Funding Offsetting Activist Attacks Building Support for Lobbying Efforts Making the Case for Mergers and Acquisitions Measurement Conclusion 9. Community Relations 157 The Community at Large Those in the Immediate Proximity Civic Participation Groups Educational Groups Community Organizations Charitable Organizations Special Audiences Measurement Conclusion 10. Activism on the Internet 176 Activism Directed at Existing Causes Instant Activists and Individuals With Agendas Rogue Web Sites Discussion Forum Attacks Measurement Conclusion 11.