By Nikolas Glover
In Stockholm in January of 1945, an meeting of Swedish diplomats and businessmen initiated a company that was once to enhance the country’s attractiveness in another country. the hot, semi-governmental Swedish Institute was once charged with explaining Sweden’s coverage of neutrality through the warfare, with encouraging peace-building, and with selling international alternate within the new overseas global order. unique and insightful, this account analyzes the rules, investment, and nationwide narratives of the Swedish Institute. supplying a old viewpoint at the politics of Swedish propaganda and explaining how principles of verbal exchange formed the Institute’s paintings and its representations of Sweden, this checklist additionally deals a comparative point of view on American nationwide identification and its inherent notions of nationwide exceptionalism.
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Sample text
127 This point is particularly well served by the polysemous character of ‘enlightenment’. Communication and community, then, never strayed far from each other – which brings me to the third, and final, theme of the present study. Narratives of being special in a normal sense Charged with producing material for foreign distribution, the new Swedish Institute would have to take its cue from existing ways of presenting the nation abroad. These therefore structured how Swe- 42 forerunners and frames 1945 den could and should be made intelligible to foreign and domestic publics.
103 Focusing on how experts could, or indeed should, use symbols to manage modern, urban, democratic, mass society, this was essentially a prescriptive approach to communication in the political and marketing arenas. This use of communication as a technique of manipulation will be referred to as the propaganda approach in this study. It is important to note that the terms propaganda and manipulation are not necessarily used in a pejorative sense – they could, after all, be used for ‘good or ill’.
129 In their study of newspapers and the development of news form, Barnhurst and Nerone identify three types of newspaper during the twentieth century – industrial (c. 1890−1920), professional (c. 1920−1970s) and corporate (1970s−). ’130 I shall be returning to Barnhurst and Nerone’s metaphors later in the study, but what is important here is their idea that the metaphor ‘hails’ the reader. For at the heart of national relations is a problem, which, to put it bluntly is: how to come across as special in a normal sense.