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By Norm Friesen

This e-book displays fresh scholarly and theoretical advancements in media reviews, or Medienwissenschaft. It makes a speciality of linkages among North the USA and German‐speaking Europe, and brings jointly and contextualizes contributions from quite a number prime students. as well as introducing English‐language readers to a couple of the main fashionable modern German media theorists and philosophers, together with Claus Pias, Sybille Krämer and Rainer Leschke, the ebook indicates how foundational North American contributions are themselves encouraged and knowledgeable by means of continental assets. This publication takes Harold Innis or Marshall McLuhan (and different participants of the “Toronto School”) as principal issues of reference, and strains potential and retrospective strains of impression in a cultural geography that's more and more international in its scope. In so doing, the e-book additionally represents a brand new episode within the foreign reception and reinterpretation of the paintings of Innis and McLuhan, the 2 founders of the idea and research of media.

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Extra info for Media Transatlantic: Developments in Media and Communication Studies between North American and German-speaking Europe

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In Germany this development was delayed. Those who did not deny reading McLuhan for reasons of political orthodoxy11 read him outside of the context of the personal computer. In Germany the question of the “computer as a medium” was only tackled during the second half of the 1980s; a time when the personal computer did not have to be culturally or technically invented since it was already sitting on most people’s desks. Media studies, though, began around 1970 as film and television studies, with the video recorder as its technical basis: films became material that could be worked on within the classroom, shown as well as quoted.

E. about the point, the necessity, and the benefit of such assertion. In its current research and teaching practices, media studies tends to operate, as far as one can discern, as a non-specific, eclectic collective term for all those media-related efforts that cannot be or refuse to be allocated or subordinated to the established academic disciplines, in particular literary studies on the one hand and journalism on the other. The choice of methods applied is correspondingly aleatory; there is no tradition or canon, either with regard to specific objects or within subdisciplines, however these might be demarcated.

This is in many ways a reflection of the increasingly important role of media in society: not just television, but first and foremost the omnipresent Internet and newer mobile media. Society describes itself as an information society, a knowledge society, or a media society, and an endless succession of new media developments continue to fire the imagination or fuel anxieties. The media industries are (or at least appear to be) booming, and this is one of the main reasons that so many young people choose media studies.

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