By Janet Stewart
This publication seeks to increase our realizing of Adolf bathrooms and his function within the fight to outline the character of modernity in Vienna on the flip of the 19th century. e-book conceal; Half-Title; name; Copyright; commitment; Contents; Illustrations; Acknowledgements; Introduction(s); 1 Investigating and excavating; 2 the opposite; three The Self; four The demonstrate and hide of distinction; five finding the narrative; end; Notes; Bibliography1; Index
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Additional resources for Fashioning Vienna: Adolf Loos's cultural criticism
Sample text
7 Front covers of issues 1 and 2 of The Other (1903) Tagblatt. In other words, a successful poster is reliant on alternative modes of signification, and not merely on writing. Source: Bildarchiv, ÖNB Vienna. 8 Festival hall of the Lower Austrian Chamber of Commerce (Festsaal des niederösterreichischen Gewerbevereins) 32 INVESTIGATING AND EXCAVATING INVESTIGATING AND EXCAVATING 33 The case of illustrative material neatly demonstrates an obvious difference between Loos’s lectures and essays in their original locations, and the way in which they were reproduced in book form.
4 However, problems arise 48 NATIONAL CULTURAL MYTHOLOGIES when instead of simply accepting these stories as fact, attempts are made to corroborate his tales of America. Sekler (1989) combined a desire to investigate the influence of Loos’s stay in the USA on his architecture with an attempt to examine the traces of information contained in his writings and reconstruct his American experience. The results of Sekler’s under-taking, which show that although some of the sparse autobiographical details in Loos’s texts can be verified, others cannot,5 confirm the characterisation of Loos as Storyteller, whose method was to take a substratum of fact and then gild it with creative detail in order to create a story with a point (Sekler 1989: 252–3).
In The Other, Loos’s choice of title is predicated on the binary opposition between the Self and the Other. Implicit in the title itself, this opposition is highlighted by the fact that before settling on The Other as the titie for his journal, Loos played with the idea of Das Eigene, as well as Das Äussere and others (Rukschcio and Schachel 1982:86). Loos’s use of the binary opposition between the Self and the Other situates his thought in a particular socio-cultural location since in social theories of modernity, the concept of ‘otherness’ as a means to forge self-identity has become a commonplace.