Download DIY Social Media Content Strategy by Astrid Haug PDF

By Astrid Haug

Let’s provide humans whatever to speak about! This e-book is your consultant to making a social media content material method on your corporation, association or own model. It addresses the most typical demanding situations that companies will locate while facing social media. How can we create sufficient content material to maintain our social media alive? How will we elevate engagement? and the way will we degree the ROI? With the easy-to-use types during this e-book, it is possible for you to to homemade in terms of growing a good content material approach for social media.

The publication is split into 5 chapters; how to define your objective, be correct, create nice content material, plan and degree your efforts and the way to get the association on board.

It encompasses a wide selection of circumstances you possibly haven’t heard sooner than, that includes Scandinavian manufacturers like JYSK, Søstrene Grene, Northside competition, Jyske financial institution and Southern collage of Denmark.

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Facebook composes the users’ newsfeed based on an advanced algorithm. This algorithm is constantly being changed. It is advantageous to stay up to date with these changes because it might mean that companies need to switch tactics. ller, director at Komfo, studies it closely on behalf of his customers. Komfo is a B2B company that carries out social media marketing. Over the last six years he has been working closely with Facebook. Based on data from Komfo he realized that the organic reach on Facebook is currently 4 %.

People do not want empty sales pitches. They want to be informed, entertained and fulfilled. They want something they can use, something they can tell their friends about and something they can talk about online. In this chapter, I will take a closer look at what actually constitutes a content strategy and how to establish your purpose. I will introduce some simple models which can help you determine your purpose. This is a necessity for working strategically with content. What is a Content Strategy?

Then you have to adapt to the behavior of your target group. Do they want a call to action or would they rather look at pictures of their fellow students? The examples also show that slow and steady wins the race. You can have competitions and attract many new fans and generate engagement, but this is just a short-term fix that will not solve the fundamental mystery of finding the content your users most want. Instead of wishing you had younger, more digitally able, or less critical users, you should learn to love the users you have and make an effort to create content just for them.

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