By Jimmy Schaeffler
Digital Signage can provide macro and micro perspectives of the burgeoning electronic signage undefined. no matter if you're looking for brand new possibilities or to extend what you are promoting, with this ebook it is possible for you to to obviously comprehend and properly research the advancements, traits and projections. As a part of the NAB government expertise Briefing sequence, this publication beneficial properties the long run impression of the expertise throughout many alternative industries and structures. causes of akin to monitors, servers, and computers, software program akin to dynamic on-screen content material and software program administration courses, and applied sciences like structures integrations and community infrastructures are all lined.
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Additional info for Digital signage : software, networks, advertising, and displays : a primer for understanding the business
Sample text
A large percentage of this growth is naturally tied to the retail development of digital signage, which is expected to be quite large. Indeed, there are lots of opportunities to use digital signage at retail, many by some who have never tried it before, and many more that have never been tried before by anyone. That said, making digital signage work at retail remains a challenge. As noted further in this book, hundreds of critical questions arise. Can an acceptable return on investment (ROI) be achieved?
The value in the exposure of the AccuWeather brand is an ancillary and welcome bonus. AccuWeather states that it believes the digital business is poised for significant growth, as additional users of signage come to appreciate the value of weather content in attracting audiences. Early on, when considering moving into the digital signage content realm, AccuWeather created a targeted ROI plan before its initial deployment. The biggest obstacle to further digital signage content deployment is largely a function of the roll-out schedules of the company’s customers.
In many recent cases, the traditional billboard companies are looking toward digital signage alternatives because of enhanced economic and regulatory hurdles. Chapter 11 features a case study discussing the experiences of an industry-leading outdoor digital signage operator. Kiosk Providers Mall walkways for the public are the locations where round, narrow, and tall kiosks are typically found. These are stands incorporating video and audio to inform, entertain, and encourage people to buy products or services or to visit certain mall areas.